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Bokun.io Google Ads Conversion Tracking Via GTM

Project info

Client

Logan

Project Release

2025-10-08

Budget

$500

Time Duration

Project: Implementing Scalable Google Ads Conversion Tracking for Bokun.io via GTM

Bókun.io is an all-in-one booking management platform designed specifically for tour, activity, and experience providers. As part of the TripAdvisor family, it offers tools to manage operations and connect with a global distribution network

The Challenge:

Many bokun.io Widget users are having issues with accurate conversion tracking for Google Ads Conversions. Without accurate conversion tracking, they couldn’t determine which keywords and ads were driving actual bookings and revenue, leading to inefficient ad spend and missed growth opportunities.

The Solution:
I designed and deployed a comprehensive conversion tracking setup using Google Tag Manager as the central hub. This involved:

Mapping the User Journey: Identifying all key conversion points, including ” Purchase event when Booking Completed,” “Begin_checkout,” and “Add to Cart.”
Data Layer Implementation: Working with developers to push structured event data (e.g., event: 'Purchase', value: 250, currency: 'USD') into the data layer on crucial user interactions.
GTM Container Configuration: Creating custom tags, triggers, and variables in GTM to listen for these data layer events.
Google Ads Tag Firing: Configuring Google Ads Conversion Tracking and Enhanced Conversion tags to fire precisely when a valuable user action is completed.
Testing & Validation: Rigorously testing the implementation using GTM Preview mode and Google Ads’ Conversion Diagnostics to ensure 100% data accuracy.

The Outcome:
The implementation transformed the marketing team’s ability to make data-driven decisions:

Accurate ROI Measurement: Clear visibility into which campaigns directly generated revenue.
Optimized Ad Spend: The ability to pause underperforming ads and allocate budget to high-converting keywords.
Improved Lead Quality: Enhanced tracking provided insights into which ad copies attracted the most valuable customers.
Scalable Framework: The GTM-based setup allowed for easy addition of new tracking tags in the future without constant developer involvement.

Technologies Used: Google Tag Manager, Google Ads, Google Analytics 4, JavaScript, Data Layer, HTML/CSS (for trigger inspection)

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Transform Your Website's User Experience!

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Testimonial

Client Feedback & Reviews

Absolutely fantastic service from Jalal. He demonstrated incredible attention to detail and innovation, providing deep insights into my data. Jalal was polite, proactive in communication, and his fluency in language made the entire process smooth. The tracking implementation for Meta and Google was exceptional and well-executed. 😊 I highly recommend Jalal and will DEFINITELY work with him again

BilalrahimOwner

Jalal goes above and beyond. The open communication is phenomenal. I was very hesitant at first due to the amount of scams however, he eased my mind by his work guarantee and communication (NEVER PUSHY). I have already started recommending him on social media. I hope you will give this young man an opportunity to work with you. You won't be disappointed.

TyperrymanCMO

Jalal was very prompt and professional. It was an absolute delight working with Jalal! He has great technical and communication skills, which makes working with him a very easy job. He was very knowledgeable and made additional recommendations on how to improve my site and tracking. Thank you, I will 100% contact you in the future for other projects

InarahasCEO

Digital marketing and web analytics professional, with a focus on transforming data insights into powerful marketing strategies. Passionate about optimizing ROI and enhancing brand visibility through data-driven decision-making.