Google Ads and Google Analytics 4 are essential tools for digital marketers globally. By integrating these platforms, you can gain valuable insights and better understand your marketing performance.
GA4 provides a comprehensive view of user interactions from Google Ads, showing where users go before and after converting. This integration helps identify discrepancies between conversion numbers on both platforms.
Additionally, GA4 enables audience sharing with your Google Ads account for targeted marketing campaigns. To utilize these benefits, linking Google Ads to Google Analytics 4 is crucial.
Here’s what we’ll cover in this post:
- Why Connect Google Ads with GA4
- How to Link Google Ads to Google Analytics 4
- Linking GA4 in Google Ads Interface and Importing Conversions
- Finding Google Ads Data in GA4
- Addressing Discrepancies Between GA4 and Google Ads
Let’s dive into the details to enhance your data insights and marketing efficiency.
