Ultimate Guide to Setting Up Server-Side Tagging with Google Tag Manager

Curious why your marketing tools aren’t receiving data?

Consent issues, ad blockers, and browser protections can disrupt the flow of high-quality data.

By utilizing a Google Tag Manager server, you can gain greater control over your data by sending it server-side. This not only improves data accuracy but also enhances your website’s performance.

We’ll walk you through setting up Google Tag Manager server-side tagging, including provisioning a server on Google Cloud Platform, configuring it, and integrating it with Google Analytics 4.

Here’s what we’ll cover for the GTM server-side tagging setup:

Set Up a GTM Server Account and Container
Provision a GTM Server on Google Cloud Platform
Configure and Preview the GTM Server
Deploy GTM Server-Side Tagging
Additional Considerations and Recommendations

I Can Help With

Facebook Pixel And Conversion API
Google Ads Conversion Tracking
Google Analytics 4
GTM Server Side Tracking
Snapchat, TikTok, Pinterest Pixel Tracking
Cookie Consent Banner V2

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Digital marketing and web analytics professional, with a focus on transforming data insights into powerful marketing strategies. Passionate about optimizing ROI and enhancing brand visibility through data-driven decision-making.

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