Ultimate Guide to Setting Up Server-Side Tagging with Google Tag Manager

Curious why your marketing tools aren’t receiving data?

Consent issues, ad blockers, and browser protections can disrupt the flow of high-quality data.

By utilizing a Google Tag Manager server, you can gain greater control over your data by sending it server-side. This not only improves data accuracy but also enhances your website’s performance.

We’ll walk you through setting up Google Tag Manager server-side tagging, including provisioning a server on Google Cloud Platform, configuring it, and integrating it with Google Analytics 4.

Here’s what we’ll cover for the GTM server-side tagging setup:

1. Set Up a GTM Server Account and Container
2. Provision a GTM Server on Google Cloud Platform
3. Configure and Preview the GTM Server
4. Deploy GTM Server-Side Tagging
5. Additional Considerations and Recommendations