Why Your Facebook Ads and GA4 Numbers Don’t Match (And How to Fix It)
Facebook Ads and GA4 numbers don’t match because they measure different things in different ways. Meta counts conversions based on ad interactions (including views) using its own attribution window. GA4 counts sessions and conversions based on website visits, using a data-driven or last-click model. Differences in attribution, tracking methods, privacy restrictions, and setup errors all […]
Meta Pixel and CAPI Event Deduplication Explained (2027 Guide)
Seeing double purchases in Meta Ads Manager? Learn how Meta Pixel and Conversions API deduplication works, what event_id does, and how to fix duplicate events step by step. Quick answer: Meta Pixel and CAPI event deduplication is the process where Meta counts one conversion when the same customer action is sent twice, once from the […]